Last updated: September 2026

Privacy policy

This policy explains what MyTrolley collects over WhatsApp, why, and what your rights are under South Africa's Protection of Personal Information Act (POPIA). It reflects how MyTrolley actually works today and has been reviewed by legal counsel.

1. Who we are

MyTrolley ("MyTrolley", "we", "us") is a WhatsApp-based meal planning and grocery cart assistant operating in South Africa. For the purposes of POPIA, MyTrolley is the responsible party for the personal information described below.

Contact for privacy questions: info@mytrolleyza.co.za

2. What we collect

We collect only what's needed to plan your meals, build your shopping list, and, where you choose to link a store account, build your cart:

Your WhatsApp number, used to identify your household and reply to you.
What you tell us in chat: household size, monthly budget, dietary needs, likes, dislikes, and cravings.
The meal plans and shopping lists we generate for you, and any changes you request.
Retailer account connection status (for example, whether your Checkers Sixty60 account is linked) and an encrypted session used to build your cart.
Message content needed to operate the service and provide support if something goes wrong.

3. What we deliberately don't collect

Your retailer password. Where a retailer supports it (such as Checkers Sixty60), we connect your account using a one-time SMS code. We never see, ask for, or store a password.
Your bank account or card details. These stay entirely with the retailer, and with any separate payment provider you use. MyTrolley never has access to them.
Your ID number, address book, or anything unrelated to planning your meals and building your cart.

4. Why we process your information

We rely on two lawful grounds under POPIA:

Consent: you choose to message MyTrolley and provide this information voluntarily, for the purpose of getting a meal plan and shopping list.
Performance of a request: processing your household and retailer information is necessary to actually do what you've asked, plan your meals and build your cart.

We don't use your information for anything beyond this without telling you first.

5. How your information is stored and protected

Retailer session data is encrypted, both while it's being used and while it's stored, and access is limited to the systems that need it to build your cart.
Household and meal-plan data is kept in access-controlled systems, limited to what's needed to run the service.
We do not sell your information, and we don't share it with advertisers.

6. How long we keep it

Household and meal-plan details are kept for as long as you're an active MyTrolley user, so we don't have to ask you to repeat yourself every month.
Retailer session data is kept only as long as needed to build your cart, and is refreshed or discarded rather than held indefinitely.
You can ask us to delete your information at any time; see Section 8.

7. Who we share information with

We share the minimum necessary with:

WhatsApp/Meta, as the platform your messages are sent through.
The retailer you choose to link (e.g. Checkers Sixty60), only to the extent needed to search their catalogue and build your cart, never to sell your data to them.
Service providers that help MyTrolley run (such as our messaging and AI infrastructure providers), bound to only use your data to provide that service to us.

We do not sell, rent, or trade your personal information to any third party for their own marketing purposes.

8. Your rights under POPIA

You have the right to:

Ask what personal information we hold about you.
Ask us to correct information that's wrong or out of date.
Ask us to delete your information, including unlinking any connected retailer account.
Object to how your information is being processed.
Lodge a complaint with the Information Regulator of South Africa if you believe your rights under POPIA have been violated.

To exercise any of these, message MyTrolley directly on WhatsApp or email info@mytrolleyza.co.za.

9. Children

MyTrolley is intended for adults managing a household's groceries. It is not directed at children, and we don't knowingly collect information from anyone under 18.

10. Changes to this policy

If this policy changes in a way that affects how your information is used, we'll let you know via WhatsApp before the change takes effect.

MyTrolley is not affiliated with Checkers, Woolworths, Pick n Pay, WhatsApp, or Meta.